Viral Video Content Creation

These ideas are summarized from Kong / Viral Academy

Video #1: Basics

• 3 part system
• List of Passions

Video #2: Innovation and Creativity

• Gary Vaynerchuk
• Viral - not just luck
• Attention is a currency
• Competitive Market
• Remix Strategy
• YouTube is replacing TV and newspapers
• Step 1 - Attract Attention
• Step 2 - convert att to $
• Example - Brands promotion
• Merchandise you sell

Remix Strategy 

• Bubble, copying what you know, not creative. 
• Burst the bubble, be unique.
• Use other videos in new ways to make it fresh.
• Kirby Ferguson: filmmaker and speaker
• Copy, transform, and combine
• Creates new out of old - basic elements of all creativity
• Take proven existing ideas and build something new.
• Picasso: “ Good Artists copy, great artists steal.”
• Drawing inspiration from every niche creates endless possibilities
• Ask yourself: “what fresh perspective can I bring to this old idea?”
• Example: Baking - Model "Icing Artist"; Cakes of Pop Culture Characters
• Fresh perspective: Huge cakes, tiny cakes, anime characters
• “California On” Interviewing  people on the beach on News
• “Drunk Times” is a takeoff - to do it at night in front of bars
• “The Human Experiment”Idea of Japanese game shows in the US with english speaking audience, remix of remix: kids, sports celebrities, ect.
• Andreas “Imaginary Ambition” remixed from “You suck at cooking”
• Vertical vs. Horizontal remix
• E.g. technology - vertical, “markez browly” review new products
• Remix: twist - while skydiving, in rap, while eating, in another language
• Vertical, stay in niche and do it with a twist
• Horizontal: copy channel outside your niche, but into your niche
• Copy format
• Example: science channel complex topics taught simply with animation “In a Nutshell”
• To tech: make animations breaking down and explaining new tech products
• OK to have bad ideas, brainstorm, and then pick the best ideas 


Viral marketing
• Skill like any other
• Can be developed
• Persistent

Video #3: The Traits of Virality

This video will answer the following questions:

1. Why certain videos are perfectly set up for virality while others are doomed from the get-go?
2. What are the 3 simple emotional triggers that all great viral videos have in common? What is the most effective viral marketing approach?
3. How can I easily implement these viral formulas into my own content?

Traits of Virality - The Golden Rule - elicit an emotional response (create an emotional experience for the audience)

1. Challenge Assumptions (the hook)
2. Have a unique perspective (avoid “banner blindness” and cliches and dont be afraid to be quirky)
3. Tell a story (underdog, comedy, rags to riches, kindness, many versions)

Best way to connect with people.