A Crowded Theater in Your Head

The book, "On Writing Well," by William Zinsser, is one of the most amazing books I have ever read on the topic. While I plan on summarizing and reflecting on many of the ideas discussed, his approach regarding "The Audience" is uniquely clarifying. Because his perspective is counter-intuitive and so exact I will type out most of the chapter, and then reflect on it afterwards.


“Soon after you confront the matter of preserving your identity, another question will occur to you: "Who am I writing for?"
It’s a fundamental question, and it has a fundamental answer: You are writing for yourself. Don’t try to visualize the great mass audience. There is no such audience-every reader is a different person. Don’t try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don’t know what they want to read until they read it. Besides, they’re always looking for something new.
Don’t worry about whether the reader will get it if you indulge in a sudden impulse for humor. If it amuses you in the act of writing, put it in. (It can always be taken out, but only you can put it in.) You are writing primarily to please yourself, and if you go about it with enjoyment you will also entertain the readers who are worth writing for. If you lose the dullards back in the dust, you don't want them anyway.
This may seem to be a paradox. Earlier I warned that the reader is an impatient bird, perched on the thin edge of distraction or sleep. Now I’m saying you must write for yourself and not be gnawed by worry over whether the reader is tagging along.
I’m talking about two different issues. One is craft, the other is attitude. The first is a question of mastering a precise skill. The second is a question of how you use that skill to express your personality.
In terms of craft, there’s no excuse for losing reader through sloppy workmanship. If they doze off in the middle of your article because you have been careless about a technical detail, the fault is yours. But on the larger issue of whether the reader likes you, or likes what you are saying or how you are saying it, or agrees with it, or feels an affinity for your sense of humor or your vision of life,don’t give him a moment's worry. You are who you are, he is who he is, and either you'll get along or you won’t.
Perhaps this still seems like a paradox How can you think carefully about not losing the reader and still be carefree about his opinion? I assure you that they are separate processes.
First, work hard to master  the tools. Simplify, prune and strive for order. Think of this as a mechanical act, and soon your sentences will become cleaner. The act will never become as mechanical as, say, shaving or shampooing-you will always have to think of the various ways in which the tools can be used. But at least your sentences will be grounded in solid principles, and your chances of losing the reader will be smaller.
Think of the other as a creative act: the expressing of who you are. Relax and say what you want to say. And since style is who you are, you only need to be true to yourself to find it gradually emerging from under the accumulated clutter and debris, growing more distinctive every day. Perhaps the style won't solidify for years as your style, your voice. Just as it takes time to find yourself as a person, it takes time to find yourself as a stylist, and even then your style will change as you grow older.
But whatever your age, be yourself when you write. Many old men still write with the zest they had in their twenties or thirties; obviously their ideas are still young. Other old writers ramble and repeat themselves; their style is the tip-off that they have turned into garrulous bores. Many college students write as if they were desiccated alumni 30 years out. Never say anything in writing that you won't comfortably say in conversation. If you're not a person who says indeed or moreover or who call someone an individual (“he's a fine individual”), please don't write it.”
Ultimately you are writing for yourself: an audience of one.

Bibliography

William Zinsser, On Writing Well New York, New York: Harper Collins Publishers Inc.,2001.

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